See what’s next: Netflix reshapes Korean TV industry trends

While the Korean TV drama industry is witnessing a rapid change in its success formula – shifting its emphasis from the domestic scene to the global market – streaming giant Netflix is playing a major role, offering lucrative deals and a doorway to international traction that local production studios cannot resist. And local viewership is no longer a key metric. Star-studded TV series «The King: Eternal Monarch,» which ended with a disappointing viewership rating of 8 percent, is the most recent example as it was able to reach its break-even point even before going to air.

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